Pediatrics
Baseball theme
These ads are my first go at writing for radio. I enjoyed the challenge of sharing our message within a :30 window while maintaining the baseball theme from our campaign. This first ad was meant to be an awareness piece. It ran before the other radio ads and gave listeners an overall message related to pediatric care at Marshfield Clinic Wausau and Weston.
Pediatrics
New provider
Our second radio ad needed to continue creating awareness of Marshfield Clinic Wausau and Weston while also introducing a new provider. The business problem? A new provider with no patients. The ad needed to get this message across without sounding salesy or needy.
Pediatrics
Back-to-school
The final radio ad ties to the third portion of our Wausau and Weston pediatrics campaign: back-to-school messaging. The business problem? Transitioning patients who only come in for back-to-school sports physicals to primary care patients who see our pediatricians for all wellness visits. (Pssst. That's me narrating in the beginning. How fun!)