Flu campaign
Radio ad
The radio ad had to feel like the rest of the campaign. Our print and digital pieces used a cute kid to lighten the message of “Somebody already has it.” To keep that same lighthearted feel in the radio, we opted for humor.
This was a fun recording session! Our talent did a live read for us — Creative Director, Videographer, Marketing Coordinator and myself — so that we had the opportunity to critique how she narrated each line. Then, our Videographer took our direction of humor and lighthearted to find “sick” noises to incorporate throughout.